Cookie Policy
Last updated: July 2026
Lead Forge Marketing is a trading name of 360 Media Works Ltd (company number 12691769), registered at Varsity House, 2 Falcon Court, Preston Farm Industrial Estate, Stockton-on-Tees, TS18 3TS, United Kingdom ("we", "our", "us").
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website recognise your device and remember certain information about your visit. Some cookies are essential for the website to function; others help us understand how visitors use our site so we can improve it.
2. How We Use Cookies
We use cookies and similar technologies on www.leadforge.co.uk for the following purposes:
- To ensure our website functions correctly
- To remember your cookie preferences
- To analyse website traffic and visitor behaviour (only with your consent)
- To measure the effectiveness of advertising campaigns where applicable (only with your consent)
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| lf_cookie_consent | leadforge.co.uk | Remembers your cookie consent choice | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with our website. They are only set after you have given consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state (GA4) | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
Advertising / Marketing Cookies
These cookies may be set if you arrive via a paid advertising campaign and you have given consent. They are used to measure campaign effectiveness.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores conversion data | 90 days |
| _gcl_aw | Google Ads | Stores click information from Google Ads | 90 days |
4. Google Analytics
We use Google Analytics 4 (GA4) to measure website traffic and understand visitor behaviour. GA4 uses first-party cookies and does not store full IP addresses. Data is retained for 14 months. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie consent banner. You can accept or reject non-essential cookies. Your choice is remembered for one year. You can change your preferences at any time by clicking the "Cookie preferences" link in the footer.
You can also manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking essential cookies may affect the functionality of our website.
Browser cookie settings:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Edge: edge://settings/privacy
6. Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
7. Contact Us
If you have questions about our use of cookies, please contact us at:
- Email: simon@leadforge.co.uk
For full details about how we handle your personal data, please see our Privacy Policy.